Challenge

To take an existing brand and extend it's product range with a new type, the trimmer. This assignement is focussed on the design. The first step is to analyse the brand, followed by a synthesis of it's values and physical characteristics. These are then implemented on the new product. The result is a trimmer that looks and feels like the brand with a new element inspired from nature and based on it's inherent character, instead of copy-pasting it's current design.

Challenge

To take an existing brand and extend it's product range with a new type, the trimmer. This assignement is focussed on the design. The first step is to analyse the brand, followed by a synthesis of it's values and physical characteristics. These are then implemented on the new product. The result is a trimmer that looks and feels like the brand with a new element inspired from nature and based on it's inherent character, instead of copy-pasting it's current design.